The ‘Africa Diaper Market Trends, Share, Price, Size, Growth, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the Africa diaper market, assessing the market on the basis of its segments like product type, distribution channels, and major countries.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Africa Diaper Market Size, Share, Trends, Industry, Key Player, Report and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Historical Market Value (2022): USD 4.21 billion
• Forecast CAGR (2023-2028): 8.2%
The increasing disposable income among parents of babies and infants in Africa is enabling them to increase their investment on baby care products which is driving the demand for diapers. In addition, the increasing awareness pertaining to availability and advantages of high-quality premium baby diapers is further fuelling the Africa diaper market.
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Meanwhile, the increasing geriatric population and the growing prevalence of associated urinary incontinence, is propelling the demand for adult diapers. Modern adult diapers are comfortable and have very low chances of leakage. These advantages are further fuelling the demand for adult diapers in Africa.
Rapid development of supermarkets and hypermarkets across the emerging economies of the continent is increasing the accessibility of diapers which is in turn bolstering the diaper market in Africa. In addition, the increasing purchasing power in countries like Egypt, South Africa, and Nigeria, is enhancing the baby care products affordability in the region. Furthermore, the increasing expansion of the global baby care products manufacturing brands in the region is expanding the growth opportunities for the Africa diaper market.
Africa Diaper Industry Definition and Major Segments
A diaper is a thick, soft, and flexible material which is worn between the legs to absorb or contain urine and solid waste. They are commonly used for babies or for adults with incontinence issues, which may be caused by illness or age. This garment is skin-friendly usually made up of materials such as cotton, fabric, hemp, plastic, and bamboo.
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Based on product type, the market is segmented into:
- Baby Diaper
- By Type
- Disposable Diapers
- Training Diapers
- Cloth Diapers
- Swim Pants
- Biodegradable Diapers
- By Size
- Medium (M)
- Small & Extra Small (S & XS)
- Adult Diaper
- By Type
- Pad Type
- Flat Type
- Pant Type
By distribution channels, the market is divided into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
On the basis of country, the market is categorised into:
- South Africa
Africa Diaper Market Trends
The key trends in the global Africa diaper market include the growing research and innovations by major product manufacturers aimed towards developing eco-friendly and sensitive diapers for adults and babies to enhance their level of comfort. Heightened cases of rashes and itchiness among babies are further encouraging the demand for high-quality and long-lasting diapers.
The rising investments by market players towards digital marketing and social media brand building are the crucial trends spreading awareness about the product. The increasing adoption of electronic devices is fuelling the growth of e-commerce sector, which is further bolstering the sale of diapers. Attractive discounts and premium packaged diapers on the online stores are invigorating the Africa diaper market growth.
Favourable healthcare initiatives in the region aimed towards improving child and adult hygiene are expected to generate a considerable demand for diapers in hospitals and ambulatory surgical centres in the forecast period. Furthermore, the anticipated increase in demand for disposable diapers in the region, owing to the greater convenience and better hygiene performance, is likely to add to the diaper market growth in Africa over the coming years.
Key Market Players
The major players in the Africa diaper market report are:
- Kimberly-Clark Corporation
- The Procter & Gamble Company
- African Cotton Industries Limited
- Hayat Kimya San A.Ş.
- National Pride (Pty) Ltd
- L’il Masters
- Unicharm Corporation
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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