UI design and branding are two related concepts. When creating user interfaces, UI designers use branding components to create puzzle-like designs that fit together.
Any UI design—whether for a website or an app—must work as a brand extension. If a website’s visual design doesn’t have recognizable brand aspects, it won’t be effective in fostering brand loyalty and trust. The visual transition between branding and interfaces must be clear.
When designing, UI designers use branding components, including logos, color schemes, typography, and photography. All of these components must be controlled for every design to be successful. If all of these are given to the UI designer, the outcome is an interface that works well with the brand.
These are some examples of how UI design uses those elements:
Logo:
Logo According to some estimates, 75% of people immediately recognize a brand because of its logo. Everything that makes up a brand’s visual identity is built around its logo. The logo should therefore be among the first things taken into account when creating a user interface.
A logo should typically appear in the header and bottom of a page. Because of this, the logo is among the first thing a person sees once they open the website, and they can immediately associate it with the brand and user experience.
Color:
Color UX Designers will choose the colors used for backgrounds, text, buttons, as well as other UX elements based on a brand’s color palette. It’s crucial to employ colors consistently in print and digital interfaces since they have a significant visual function in branding and user interface design.
Responsive Logos:
It is impossible to discuss UX design without bringing up mobile responsiveness. After all, the majority of people today use their mobile phones to access the Internet. The use of these gadgets to access the Internet long ago surpassed desktop PCs!
You must take this into account during the design phase because customers will visit your site as well as other online marketing assets via smaller devices. If your logo is complex and full of fine details, it won’t transition smoothly on a mobile device, will it?
Because of this, having a flexible logo is essential. Your logo needs to be identifiable whether it appears on a pen, digital screen, or billboard, and you need to make sure that the visual identity of your company is consistent across all platforms.
Typography:
When it comes to placing titles, subtitles, copy blocks, and any other text elements, UI designers will utilize any typefaces given in the branding requirements. Branding guidelines outline the appropriate typefaces to employ for various text parts. Therefore, when designing, UI designers can easily incorporate this.
Imagery:
Imagery Brand standards frequently specify the kind of imagery that should be used while creating a brand. When seeking for stock photos to include in their designs, UI designers will refer to the imagery guidelines.
As an alternative, brand-consistent stock photos and graphics can be made available to UI designers, who will then include them in the UI designs.
When it comes to the images used across their entire brand, Starbucks provides thorough guidance. According to Starbucks’ brand rules, illustrations used in their brand should change to reflect current trends, and they advise using textures whenever possible.
Additionally, they advise using their “Starbucks green” tones in illustrations wherever possible. This is accomplished by the Starbucks webpage seen in the sample above. The illustrations that are being used are trendy, have texture, and, most importantly, use “Starbucks green.”
In general, branding is significant to UI design. To get the ideal outcome, branding components work as puzzle pieces that fit together with UI components. Constructing a user interface (UI) that is both related to the brand and functions well for the user.
UI Design is Less Advanced Than UX Design:
The terms UI design vs. UX design is sometimes used synonymously, which can be very confusing. But they are two distinct things.
When we discuss UX design, the entire procedure is what we are thinking about. The narrative starts even before the user sees the ‘product’ in question.
UX designers are not just concerned with making products that are usable. They consider every facet of the user experience, including enjoyment, effectiveness, and pleasure. Because of this, an exceptional user experience cannot be summed up in a single phrase.
Similarly, in accordance with the Interaction Design Foundation, UX designers pay attention to other components of the user experience, such as enjoyment, efficiency, and fun, in addition to just making things that are functional.
Consequently, a quality user experience cannot be defined in a single way. An excellent user experience, on the other hand, is one that caters to a specific user’s demands in the unique environment in which he or she utilizes the product.
Gradient Logos:
Gradient logos, a trend and concept that has generated controversy will serve as our introduction. There is a love/hate relationship with gradient logos. Nevertheless, they can look amazing when done properly. Simply make sure you do it correctly.
Incorrect use of such a logo could result in something that looks cheap and gaudy. As in the past, blending two colors linearly is no longer possible.
Instead, you must exercise creativity. The good thing is that gradients can be used in a variety of original ways.
Minimalism:
Last but definitely not least, we have simple logos, which can leave a big impression. Simple, beautiful, minimalistic logos have the capacity to connect instantly. These logos deliver a potent blow right in the clients’ faces.
Since a clutter-free logo is invigorating and registers immediately, it has a profound effect on the user’s thinking. Indeed, minimalism is a key item that only the very greatest designers have. Even complicated structures are simplified by the brain.
This notion is used by minimalism to produce the most basic designs. Simple yet elegant minimal logos can help any firm stand out from the competition. Additionally, because we are constantly exposed to images and information, extreme minimalism and transparency become essential.
Conclusion:
We can see that logos clearly play a huge role in website design and enhancing the user experience of those that may potentially click on your website. If you want to create the best logo for your website that makes it so that its design and user experience are top-notch, then do take note of the points highlighted in this article.
There are many ways of creating custom websites that cater to enhancing UX and web design. If you want to go about doing this, I highly recommend that you hire a professional custom websites designer to create your own custom website.
